PetSmart, in partnership with Warner Bros. Consumer Products, provided dog parents and their pups a chance to find their own golden ticket with the launch of an all-new WILLY WONKA collection. Developed by Fetch for Pets, the exclusive collection was available in PetSmart stores nationwide and online.

The full Willy Wonka collection at PetSmart includes:

• Willy Wonka and Charlie plush dolls
• Golden Ticket plush toy'
• Oompa Loompa and Willy Wonka costume sets
• Oompa Loompa Rope plush toy
• Everlasting Gobstopper toy
• Fizzy Lifting Drink plush toy
• Violet, Augustus and Veruca plush dolls

To celebrate the new Willy Wonka collection, PetSmart Doggie Day Camps hosted Howl-O-Ween at Wonka's, a one-day-only Wonka-themed Doggie Day Camp experience on Oct. 27, 2022. This ultimate play date immersed dogs into the playful world of Willy Wonka. For an additional $10 with any PetSmart Doggie Day Camp reservation, playdate participants received a plush golden ticket take-home toy, a dog-friendly treat bag, a photo in front of a custom Willy Wonka backdrop and doggie ice cream.