Partnership:

WILLY WONKA and PetSmart

Description:

PetSmart, in partnership with Warner Bros. Consumer Products, provided dog parents and their pups a chance to find their own golden ticket with the launch of an all-new WILLY WONKA collection. Developed by Fetch for Pets, the exclusive collection was available in PetSmart stores nationwide and online.

The full Willy Wonka collection at PetSmart includes:

  • Willy Wonka and Charlie plush dolls
  • Golden Ticket plush toy'
  • Oompa Loompa and Willy Wonka costume sets
  • Oompa Loompa Rope plush toy
  • Everlasting Gobstopper toy
  • Fizzy Lifting Drink plush toy
  • Violet, Augustus and Veruca plush dolls


To celebrate the new Willy Wonka collection, PetSmart Doggie Day Camps hosted Howl-O-Ween at Wonka's, a one-day-only Wonka-themed Doggie Day Camp experience on Oct. 27, 2022. This ultimate play date immersed dogs into the playful world of Willy Wonka. For an additional $10 with any PetSmart Doggie Day Camp reservation, playdate participants received a plush golden ticket take-home toy, a dog-friendly treat bag, a photo in front of a custom Willy Wonka backdrop and doggie ice cream. 

Partnership Opportunity:
WILLY WONKA/Classic Characters
Company:
Warner Bros. Consumer Products
Partner/Category:
PetSmart /Pets
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2022-09-26
Last Modified on:
2022-09-28
Companies Involved
Warner Bros. Consumer Products
Sara B
Sara B Vice President, Global FMCG & Promotions Warner Bros. Consumer Products
Brittany W
Brittany W Warner Bros. Consumer Products
Tuck

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