Description:
Tiffany & Co. reunited to create a limited-edition co-branded basketball for the 2022 NBA All-Star Weekend.
Cleveland Cavaliers’ creative director, Daniel Arsham, wanted to bring a special game ball to the NBA All-Star weekend when it came to Cleveland in February of 2022. With the help of Tiffany & Co., he designed a limited-edition blue Wilson basketball with both the Tiffany and Wilson logos. The ball was available for fans to purchase exclusively at the Cavaliers All-Star Weekend pop-up between February 18 and 20.
Partnership Opportunity:
Wilson/Sports
Partner/Category:
Tiffany & Co. /Fashion
Timing:
February 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Licensed Product
Media Elements:
Micro site
Social Media
Social Media
Website and Social Media
Created On:
2022-02-22
Last Modified on:
2022-02-22
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
