OPI has launched its innovative RapiDry Quick-Dry Nail Polish, designed to provide a flawless manicure in just 60 seconds. The formula combines Drip Dry Drops, fast-drying solvents, and a unique Rush Brush featuring 200 bristles for quick and even application. This innovation promises to eliminate the common frustration of waiting for nails to dry, especially when you're eager to dive into snacks or check your phone.

To promote this product, OPI has partnered with Wingstop for the Snack in :60 Challenge, encouraging fans to paint their nails and then indulge in their Wingstop favorites just one minute later—without smudging. This challenge taps into a cultural need for quick, smudge-free nails, especially for young, on-the-go consumers. The partnership is also aligned with the Big Game and New York Fashion Week, tapping into seasonal events for maximum engagement.

Content creator Ashtin Earle will kick off the challenge on TikTok, and fans can participate by obtaining a limited-edition Snack in :60 Kit, which includes OPI's quick-dry polish, a 60-second timer, and a Wingstop gift card. The kits will be available for a limited time on Snackin60.com.

The RapiDry collection features a variety of shades, co-created with Gen-Z in mind, and will be available in different finishes like shimmer, glitter, and crème. Priced at $9.99, the nail polish will be sold at OPI.com, ULTA, Target, Walmart, CVS, Walgreens, and Amazon.