Partnership:

Winnie the Pooh and Airbnb

Description:

In celebration of Winnie the Pooh's 95th anniversary, Disney teamed with Airbnb to give travelers a chance to stay at a Winnie the Pooh inspired house. 

The "Bearbnb" is located in Ashdown Forest in the United Kingdom and can sleep up to four guests. The Airbnb is owned by Winnie the Pooh illustrator, Kim Raymond, who has been the artist behind Winnie the Pooh for over thirty years. 

Raymond found inspiration for the Airbnb from E.H. Shepard, the original illustrator of Winnie the Pooh and from more recent Disney stories. 

The "Bearbnb" will only be available to guests for two separate stays on September 24 and 25. 

Partnership Opportunity:
Winnie the Pooh/Publishing
Company:
The Walt Disney Studios
Partner/Category:
Airbnb /Travel
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Micro site
Online
Social Media
Created On:
2021-09-16
Last Modified on:
2021-09-16
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.