Lionsgate Entertainment and GapKids teamed up to celebrate the theatrical release of WONDER. The “Forward With” campaign included four short films that highlighted the people who help shape kids’ futures. The final short in the series, "Forward with Kindness," featured one of the film’s actors as well as the author of the book from which the motion picture was adapted. The videos were released throughout the month of August on the brand’s website and social channels.

In addition to the short film series, GapKids took part in Lionsgate’s #ChooseKind movement, an educational program that focuses on teaching acts of kindness, acceptance and inclusion to third through sixth grade students, leading up to WONDER’s release. GapKids encouraged students to participate in the #ChooseKind T-Shirt Design contest. Students were challenged to create a visualization of what kindness and inclusion means to them as a design activity. Eight winning designs were produced and sold online and in select U.S. GapKids stores beginning on World Kindness Day, November 13, 2017. All profits benefited myFace and Children’s Craniofacial Association, two non-profit organizations dedicated to supporting children with craniofacial differences.