Partnership:

Warner Bros. Pictures and Biion Footwear

Description:

Warner Bros. teamed with Biion Footwear to create an exclusive shoe celebrating WONDER WOMAN 1984.

The partnership consisted of Warner Bros. collaborating with Biion Footwear to create a show that combined Biion's signature style with the iconography of the beloved superhero. The partnership made Biion Footwear the Official Footwear of WONDER WOMAN 1984. 

The WONDER WOMAN shoe was made in the style that Biion is known for in that it was elevated EVA footwear with a rubber sole that combined everyday comfort and with performance. The design of the shoe evoked the iconic color scheme of WONDER WOMAN's costume with a star-spangled pattern, white midsole, yellow outsole and, of course, the golden "W" emblem.

Partnership Opportunity:
/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Biion Footwear /Fashion
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-03
Last Modified on:
2021-05-17
Companies Involved
Tuck

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