Warner Bros. Picutres partnered with Sweetarts on an Instagram promotion celebrating the theatrical release of WONDER WOMAN 1984.
The partnership consisted of a giveaway promotion in which Instagram users could win a special candy-holding satchel inspired by WONDER WOMAN 1984. This satchel had a Wonder Woman logo and detachable tab to hold Golden Ropes candy in a loop, resembling the superhero's golden Lasso of Truth. In addition to promoting the film, the partnership also promoted the limited-edition Sweetarts Golden Ropes candy.
Instagram users could win the satchel created by Sweetarts in collaboration with the costume designer for movie, Lindy Hemming, by visiting the @SweetartsCandy Instagram page. When on the page, users tagged a friend with a circle star emoji beginning on July 13 to be entered for a chance to win.
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