Partnership:

WONDER WOMAN 1984 and Sweetarts

Description:

Warner Bros. Picutres partnered with Sweetarts on an Instagram promotion celebrating the theatrical  release of WONDER WOMAN 1984.

The partnership consisted of a giveaway promotion in which Instagram users could win a special candy-holding satchel inspired by WONDER WOMAN 1984. This satchel had a Wonder Woman logo and detachable tab to hold Golden Ropes candy in a loop, resembling the superhero's golden Lasso of Truth. In addition to promoting the film, the partnership also promoted the limited-edition Sweetarts Golden Ropes candy.

Instagram users could win the satchel created by Sweetarts in collaboration with the costume designer for movie, Lindy Hemming, by visiting the @SweetartsCandy Instagram page. When on the page, users tagged a friend with a circle star emoji beginning on July 13 to be entered for a chance to win.

Partnership Opportunity:
WONDER WOMAN 1984/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Sweetarts /CPG
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-07-10
Companies Involved
Tuck

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