Description:
Warner Bros. partnered with Zales to create a jewelry collection celebrating WONDER WOMAN 1984.
The partnership consisted of Zales launching an exclusive 28-piece jewelry collection inspired by WONDER WOMAN 1984. Each item in the collection was inspired by an aspect of WONDER WOMAN including WONDER WOMAN's Star Tiara design being integrated into rings and pendants, her Lasso of Truth was evoked in hoop earrings and more.
The collection was made available online as well as in-stores.
Partnership Opportunity:
Company:
Partner/Category:
Zales /Fashion
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-21
Companies Involved
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