Warner Bros. Pictures teamed up with Dr Pepper to celebrate the 2017 theatrical release of WONDER WOMAN. Across the Dr Pepper portfolio of brands, they co-branded cans, bottles and 12-pack wraps. Brands included: Dr Pepper, Diet Dr Pepper, Dr Pepper Ten, Dr Pepper Cherry. The association with this brand delivered to a broad consumer base on a large scale, as well as young adults and comic fans. Dr Pepper has a history of partnering on Super Hero films. Plus, they participated in the Wal-Mart program.