Partnership:

WORLD SERIES and Bank of America

Description:
Major League Baseball and Bank of America teamed up to promote the WORLD SERIES with special customized checks and credit cards. Bank of America offered clients the ability to customize their checks with one of thirty Major League Baseball teams. Baseball fans were also able to apply for a Bank of America Extra Bases credit card which featured baseball themed backgrounds. Extra Bases card holders were able to receive VIP access to MLB events and get MLB autographed memorabilia with their point rewards. The offer was valid November 5, 2008 through November 24, 2008. Bank of America and Major League Baseball used a micro site along with in store displays to promote the custom banking products.
Partnership Opportunity:
WORLD SERIES/Sports
Partner/Category:
Bank of America /Financial & Insurance
Timing:
November 4th Quarter 2008
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-07
Companies Involved
Tuck

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