Wounded Warrior Project and Harley-Davidson Motor Company

Partnership:

Wounded Warrior Project and Harley-Davidson Motor Company

Description:

Following its tradition of supporting veteran causes, Harley-Davidson Motor Company's partnership with Wounded Warrior Project integrates three funding initiatives for 2025.

Percent of Sales: Harley-Davidson donates 10% of the retail price of a co-branded line of merchandise sold on its website and at dealer locations.

Mental Health Program Support: Because of its focus on veteran mental health issues, H-D helps support Rolling Project Odyssey^®, a variation of the 12-week adventure-based WWP learning program that begins with a five-day motorcycle ride and helps warriors improve resilience.

2025 Customer Fundraising:
- Let’s Ride Challenge™ for Heroes: Harley-Davidson selected WWP as one of the charitable recipients of this promotion which has a goal of donating $1 million to support military, veterans, and first responder causes and rewards Harley riders with collectibles at milestone check-ins, and a chance to win one of five brand-new 2025 Harley-Davidson motorcycles.
- The Great American Convoy: Thanks to support from Harley-Davidson, entrepreneur and influencer Adam Sandoval will embark on a 30-dealer journey across the southern United States to raise money for WWP. The Convoy’s $225,000 fundraising goal will lift its three-year total to $1 million.
- Dealer Point-of-Sale Fundraising: Harley-Davidson dealers will have the opportunity to conduct charity checkout campaigns during the year to raise more funds for WWP.