Partnership:

Wrestlemania 35 and Roblox

Description:

WWE partnered with Roblox to celebrate Wrestlemania 35.

The two companies collaborated to create in-game Roblox content including downloadable WWE characters and WWE-branded items for players' avatars. 

Digital WWE Superstars could be downloaded in Roblox. Those four Superstars were Becky Lynch, Seth Rollins, Roman Reigns, and Xavier Woods.

Roblox players could also download WWE content for their existing characters including WWE championship titles, a baseball cap and a backpack.

The WWE in-game content was available through Roblox until May 3, 2019.

Partnership Opportunity:
Wrestlemania 35/Sports
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
Roblox /Gaming & Esports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-08
Companies Involved
WWE (World Wrestling Entertainment)
WWE (World Wrestling Entertainment)
Tuck

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