Partnership:

WWE and Cinnamon Toast Crunch

Description:

Cinnamon Toast Crunch Cinnamojis are back with their absurd antics – and this time they are gearing up to square off against each other. The beloved Cinnamojis are busting outside the cereal bowl as they make their debut in the WWE ring, lucha libre-style.

Fans could exclusively find the limited-edition Cinnamoji Toast Crunch, Rey Mysterio WrestleMania 39 cereal box in limited quantities on Walmart.com starting March 2023, while supplies lasted. To add to the fun, they could use the back of the cereal box to build their own popup wresting ring – setting the stage for an epic Cinnamoji match at the breakfast table!

To celebrate the Cinnamoji Toast Crunch cereal, Cinnamon Toast Crunch and WWE teamed up to bring Cinnamojis to fans live during WrestleMania 39, hosted at SoFi Stadium in Los Angeles April 1-2.

Viewers were able to tune in on Peacock to catch the spirited Cinnamojis perform live at WrestleMania 39 alongside WWE Superstars. Those who are unable to see the Cinnamojis live could still get their box of specially marked Cinnamoji Toast Crunch, available nationwide.

Leading up to WrestleMania 39, Cinnamojis battled it out to be named the next lucha libre campeón. To learn more, visit @cinnamontoastcrunch on Instagram, Facebook and TikTok and www.cinnamontoastcrunch.com.

Partnership Opportunity:
WWE/Sports
Partner/Category:
Cinnamon Toast Crunch /CPG
Timing:
March 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-03-28
Last Modified on:
2023-03-30
Companies Involved
Tuck

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