Description:
The WWE partnered with DraftKings for a promotion centered around the WWE's Royal Rumble event.
The two companies collaborated on a free Royal Rumble Challenge which offered participating fans $5,000 up for grabs.
To enter the challenge, fans created and logged into their DraftKings account and then selected their team of WWE Superstars to win the Royal Rumble event. Fans selected 6 male WWE Superstars and 6 female WWE Superstars for their Royal Rumble team.
Partnership Opportunity:
WWE/Sports
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
DraftKings /Other
Timing:
January 1st Quarter 2020
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2020-02-12
Companies Involved
WWE (World Wrestling Entertainment)
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