WWE and Girl Up partnered to support the creation of Sports For a Purpose, which launched in the fall of 2019 and create a culture of sports participation for girls around the world. The program equipped Girl Up’s girl leaders with tools and resources so that they can help tackle the gender-based barriers girls face to playing sports, including access to safe play spaces and sporting equipment. This partnership was announced in advance of Evolution, WWE’s first-ever all-women’s pay-per-view event, another milestone for WWE’s female performers.