Partnership:

WWE and Nestlé

Description:
World Wrestling Entertainment partnered with Nestlé Waters North America for the "Choose Water" Campaign. The brands worked together to try to get kids excited about choosing water to drink—and making it easier for parents, too. It included a U.S.-wide social-media sweepstakes for tickets to WWE SummerSlam. One grand prize winner won a three night trip for four to New York City including airfare and hotel accommodations. The trip also included four tickets to Monday Night Raw, NXT TakeOver and SummerSlam - along with a opportunity to meet a WWE Superstar.

To enter, fans could submit an official online entry form on the WWE website, or by following WWE on Instagram and/or Twitter and using the hashtags #Choosewater #Sweepstakes. The sweepstakes ran from May to July 2018.

The campaign followed 2017's rebrand of the iconic Nestlé Pure Life brand, with a new design and visual aesthetic. The “Choose Water” campaign included a Wrestlemania Axxess fan event, social and digital media content, branded in-store packaging and customized content from WWE’s roster of superstar talent.

Partnership Opportunity:
WWE/Sports
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
Nestlé /Beverages
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-26
Companies Involved
WWE (World Wrestling Entertainment)
Tuck

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