Description:
World Wrestling Entertainment partnered with TikTok for a promotion bringing WWE content to the app.
The partnerships consisted of WWE unveiling an offical TikTok account and using it to empower TikTok users to create videos with entrance themes fro WWE wrestlers. The WWE TikTok account provided entrance themes for more than 30 of its stars including "Stone Cold" Steve Austin, The Undertaker and more.
The collaboration between WWE and TikTok including WWE posting daily content to the platform, such as a video showing its stars participating in a variation of the #ohnanachallenge dance meme.
Partnership Opportunity:
WWE/Attractions
Company:
WWE (World Wrestling Entertainment)
Partner/Category:
TikTok /App
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-16
Companies Involved
WWE (World Wrestling Entertainment)
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