Description:
To promote the theatrical release of X-MEN: APOCALYPSE, f.y.e. and 20th Century Fox created the "X-Men: Apocalypse Sweepstakes." Fans of the franchise entered to win a lifelike replica of Magneto's helmet from the film.
f.y.e. customers could also redeem up to $7.50 of Fandango Movie Money when purchasing specially marked X-Men products.
The sweepstakes ran from May 9th thru June 12th and was promoted on the f.y.e. website and social media channels.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
fye /Retail
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-01
Companies Involved
20th Century Fox Filmed Entertainment
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