Partnership:

X-MEN: APOCALYPSE and Hanes

Description:

To promote the theatrical premeire of X-MEN: APOCALYPSE, 20th Century Fox Films and Hanes got together for a partnership focused on the "X-Temp" line of temperature-controlled undergarments. X-Temp shoppers received a free X-Men-themed bonus t-shirt in specially-marked packages of Hanes X-Temp shirts. To coincide with the giveaway, Hanes and Fox also teamed up to give away 5 authentic, wearable Magneto helmet replicas. By entering the sweepstakes on the Hanes website, fans got the chance to take home up to $500 of X-Men memorabilia.

The program was promoted on the Hanes website, on their various social media channels, as well as with a TV Spot entitled, 'X-Men: No Pants.'

Partnership Opportunity:
X-MEN: APOCALYPSE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hanes /Fashion
Timing:
May 2nd Quarter 2016
Target:
Male
Tweens
Teens
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-06-01
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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