Description:
20th Century Fox partnered with Boulevard Brewing Co. to promote the theatrical release of X-MEN: DARK PHOENIX.
The partnership consisted of a branded line of IPAs. The two companies collaborated to release limited edition packaging featuring titular Dark Phoenix Jean Grey.
The X-Men film was paired with Boulevard Brewing Co's cosmic IPA called "Space Camper."
Partnership Opportunity:
X-MEN: DARK PHOENIX/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Boulevard Brewing Co. /Beverages
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
On Pack
Branded Content
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-23
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