Description:
20th Century Fox partnered with Carl's Jr. and Hardee's Restaurants to celebrate the theatrical release of X-MEN: DARK PHOENIX.
The partnership brought DARK PHOENIX branded content to Carl's Jr. and Hardee's Restaurants locations.
For a limited time, Carl's Jr. and Hardee's customers were able to purchase beverages in a large cup decorated with X-MEN: DARK PHOENIX branding.
The partnership was promoted on both 20th Century Fox as well as Carl's Jr. and Hardee's Restaurants' websites.
Partnership Opportunity:
X-MEN: DARK PHOENIX/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Carl's Jr. and Hardee's Restaurants /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-22
Companies Involved
20th Century Fox Filmed Entertainment
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
