20th Century Fox partnered with Omaze for a promotion surrounding the theatrical release of X-MEN: DARK PHOENIX.
Omaze, the online fundraising platform, gave fans of DARK PHOENIX the chance to be star Sophie Turner's VIP Guest to the film's premiere.
The promotion offered fans the chance to attend the premiere, walk the red carpet with Turner, meet the cast of DARK PHOENIX, see the final installment of the franchise, accompany Turner to a taping of Jimmy Kimmel Live! and get flown out to LA to be put up in a 4-star hotel.
Fans entered by making donations through Omaze to the various charities: RainCatcher, Women for Women International, Venice Family Clinics and the Prince's Trust. Donations corresponded to a certain number of entries: a $10 donation received a hundred entries, a $25 donation received two hundred and fifty entries etc.
Female
Teens
Family
Adults
Branded Content
Premiums / Giveaways
Online
Signage
Social Media
Celebrity Appearance / Endorsement
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