Partnership:

X-MEN: DARK PHOENIX and Omaze

Description:

20th Century Fox partnered with Omaze for a promotion surrounding the theatrical release of X-MEN: DARK PHOENIX.

Omaze, the online fundraising platform, gave fans of DARK PHOENIX the chance to be star Sophie Turner's VIP Guest to the film's premiere.

The promotion offered fans the chance to attend the premiere, walk the red carpet with Turner, meet the cast of DARK PHOENIX, see the final installment of the franchise, accompany Turner to a taping of Jimmy Kimmel Live! and get flown out to LA to be put up in a 4-star hotel. 

Fans entered by making donations through Omaze to the various charities: RainCatcher, Women for Women International, Venice Family Clinics and the Prince's Trust. Donations corresponded to a certain number of entries: a $10 donation received a hundred entries, a $25 donation received two hundred and fifty entries etc. 

Partnership Opportunity:
X-MEN: DARK PHOENIX/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Omaze /Online
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-05-15
Companies Involved
20th Century Fox Filmed Entertainment
20th Century Fox Filmed Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.