Partnership:

X-MEN: DARK PHOENIX and T-Mobile

Description:

To celebrate the release of X-MEN: DARK PHOENIX in theaters, 20th Century Fox partnered with T-Mobile.

The partnership took the form of the T-Mobile Dark Phoenix Premiere Social Sweepstakes which was part of T-Mobile's ongoing T-Mobile Tuesdays promotion.

On Tuesday, June 4, 2019, T-Mobile customers could win tickets to X-MEN: DARK PHOENIX on opening weekend for a value of $4. T-Mobile and 20th Century Fox also came together to give an all-expense paid trip for two to the red carpet premiere on June 4, 2019.

To enter, participants responded via Twitter to T-Mobile CEO John Legere's post and let him know what dream mutant power they would like to have. A winner was chosen at random. That grand prize winner received a three night four day trip for two to Los Angeles from June 2 through June 5 to celebrate the film.

Partnership Opportunity:
X-MEN: DARK PHOENIX/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
T-Mobile /Communications
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-16
Companies Involved
20th Century Fox Filmed Entertainment
20th Century Fox Filmed Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.