Description:
20th Century Fox and Unilever teamed up to celebrate the release of X-MEN: DAYS OF FUTURE PAST with limited edition custom packaging of the "Apollo" line of AXE Body Spray. In conjunction with the partnership, Axe also held a sweepstakes that gave one lucky winner a chance to win two tickets to the X-MEN: DAYS OF FUTURE PAST premiere in New York.
Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
AXE Body Spray /Health & Beauty
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-28
Companies Involved
20th Century Fox Filmed Entertainment
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