Description:
Carl's Jr. and Marvel teamed up to create the Western X-tra Thickburger in conjunction with the release of X-MEN: DAYS OF FUTURE PAST. Not only could fans enjoy this monstrous burger, if they took a picture on Instagram taking a bite of the X-tra Thickburger, they had a chance to get an "X-Men Makeover".
Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
April 2nd Quarter 2014
Target:
Male
Teens
Adults
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
