Description:
20th Century Fox and PepsiCo. partnered to promote the release of X-MEN: DAYS OF FUTURE PAST. As a part of the "Mountain Dew Green Screen", fans could enter a sweepstakes for a chance to win an X-MEN trilogy box set or, for one grand prize winner, a VIP trip to the Fox Studios in Los Angeles. To coincide with this promotion, Mountain Dew featured custom X-MEN packaging on it's product.
Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Pepsi /CPG
Timing:
May 2nd Quarter 2014
Target:
Male
Tweens
Teens
Adults
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
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