Description:
20th Century Fox and Virgin Trains partnered for a collaboration that saw Virgin's exclusive 11 carriage Pendolino train fully wrapped in X-MEN: DAYS OF FUTURE PAST livery. A special naming event was headlined by stars of the film Hugh Jackman and James McAvoy at London Euston station. Passengers could travel on the newly-refurbished, X-MEN themed train until July.
Partnership Opportunity:
X-MEN: DAYS OF FUTURE PAST/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Virgin America /Travel
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
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