Partnership:

X-MEN: FIRST CLASS and Farmers Insurance

Description:

Twentieth Century Fox and Farmers Insurance teamed up to promote the theatrical release of X-MEN: FIRST CLASS. The partnership included both a television spot as a part of the "University of Farmers" campaign that included a character from X-MEN: FIRST CLASS. In addition to the TVspot, the promotion included the "X-MEN FIRST CLASS Sweepstakes" in which one lucky grand-prize winner received a trip to London to attend the "X-Treme Stunt Academy" at a London movie studio with the chance to spend the day with an official X-MEN: FIRST CLASS stunt coordinator. Entrants could participate by contacting participating Farmers Insurance agencies. The sweepstakes ran from June 1st through July 1st, 2011.

Partnership Opportunity:
X-MEN: FIRST CLASS/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Farmers Insurance /Financial & Insurance
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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