Twentieth Century Fox and Farmers Insurance teamed up to promote the theatrical release of X-MEN: FIRST CLASS. The partnership included both a television spot as a part of the "University of Farmers" campaign that included a character from X-MEN: FIRST CLASS. In addition to the TVspot, the promotion included the "X-MEN FIRST CLASS Sweepstakes" in which one lucky grand-prize winner received a trip to London to attend the "X-Treme Stunt Academy" at a London movie studio with the chance to spend the day with an official X-MEN: FIRST CLASS stunt coordinator. Entrants could participate by contacting participating Farmers Insurance agencies. The sweepstakes ran from June 1st through July 1st, 2011.