20th Century Fox and 7-Eleven teamed up to promote the theatrical release of X-MEN ORIGINS: WOLVERINE with in-store promotions. 7-11 stores nationwide featured life-size standees of some of the film’s most popular characters- Wolverine, Sabretooth and Gambit. Limited edition Slurpee cups also featured these three characters. The famous 7-11 beverage makes a brief appearance in the film when the character Blob is seen with one of the drinks that is colossally bigger than any human has ever sipped. The promotion also featured collectible Slurpee straws with removable figures that also came with display bases. A new Slurpee flavor, Mutant Berry, was developed in partnership with Dr Pepper for the promotions as well as special silver-colored Big Gulp cups inspired by Wolverine’s indestructible adamantium skeleton that is part of the secret Weapon X program. Aside from the Slurpee promotion, X-MEN ORIGINS: WOLVERINE was promoted on a new hot beverage: X-Treme Energy Cappuccino and an X-MEN branded refillable coffee mug. The promotion lasted for one month leading up to the release of the film on May 1, 2009. The partnership was also promoted online at www.slurpee.com where the site hosted a movie trailer.