Partnership:

X-MEN ORIGINS: WOLVERINE and Papa John's

Description:

20th Century Fox and Papa John''s teamed up to promote the theatrical release of X-MEN ORIGINS: WOLVERINE. As part of the promotion, Papa John''s offered an XL X-treme cheese pizza with almost a pound of cheese for $11.99. Papa John''s also offered a $5 off coupon for the X-Men Trilogy on DVD or a $10 off coupon for X-Men Trilogy on Blu-ray with any pizza purchase. The national pizza chain additionally offered WOLVERINE-branded gift cards for a limited time. To support the promotion, a micro site was created at www.papajohns.com/wolverine that hosted exclusive content and downloadable wallpapers and buddy icons. The campaign was also supported by television commercials. The promotion lasted through May 31, 2009.

Partnership Opportunity:
X-MEN ORIGINS: WOLVERINE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Papa John's /Dining
Timing:
May 2nd Quarter 2009
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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