20th Century Fox and 7-Eleven partnered to promote the theatrical release of X-MEN: THE LAST STAND. During the promotion period, consumers had a chance to play an instant win game called the ''Pizza and a Movie Summer Promotion.'' Four grand prize winners won trips for two to a 20th Century Fox Movie Set of their choice from a predetermined list. The package included roundtrip coach air transportation for two to the host city. One hundred sixty first prize winners won an X3 video game. One hundred sixty winners won an X3 hat and one hundred sixty thrid prize winners won an X3 t-shirt. The instant win game began May 1, 2006 and ended at 11:59 p.m. ET, May 31, 2006.