Partnership:

X2: X-MEN UNITED and Mazda

Description:

Mazda will support the June launch of its RX-8 halo car with advertising deals revolving around the car`s star turn in X2, the sequel to Fox`s 2001 hit X-MEN. In the movie, the character Cyclops, played by James Marsden, drives a cobalt blue RX-8 with an X-shaped grill and spoiler. A series of TV ads, promoting the tie-in launched before the movie opened, including scenes from the film. Mazda offered trailers of X-Men 2 on its RX-8 microsite at Mazdausa.com, and Fox cross-promoted it with a link to Mazda`s site on Foxmovies.com.

Partnership Opportunity:
X2: X-MEN UNITED/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Mazda /Automotive
Timing:
May 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-21
Companies Involved
20th Century Fox Filmed Entertainment
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