Partnership:

Xbox and Adidas

Description:

Microsoft Xbox teamed with Adidas to celebrate Xbox's 20th anniversary. 

The adidas Forum Tech design is inspired by the console and has translucent green details like the original Xbox console. 

The collaboration kicked off the global launch of "Always Played In. Never Played Out" program, which celebrates popular eras of play over the last two decades. 

Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Adidas /Fashion
Timing:
October 4th Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2021-10-06
Last Modified on:
2021-10-07
Companies Involved
Microsoft Xbox
Tuck

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