Description:
Doritos and Xbox partnered so gamers everywhere could level up their gameplay by scanning the Xbox logo in Snapchat or TikTok and unlocking a chance to win a custom Doritos Xbox controller skin.
The partnership was part of Doritos' larger Triangle Tracker campaign, which included a nationwide hunt where any triangle could be unlocked on Snapchat and TikTok to unlock exclusive experiences and rewards.
Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Doritos /CPG
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
AR / VR
Contest / Sweepstakes
Event / Activation / Experiential
Licensed Product
Contest / Sweepstakes
Event / Activation / Experiential
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2022-08-30
Last Modified on:
2022-08-31
Companies Involved
Microsoft Xbox
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
