Microsoft and KIA teamed up to promote XBOX with the Download and Win Sweepstakes. Eligible contestants had to have XBOX Live accounts and could enter online through xbox.com or through XBOX Live by dowloading a gamer picture. Contestants could also enter by text messaging 75920 to their XBOX Live Gamertag. One Grand Prize winner received a 2010 KIA Soul Sport, $2,000 to help pay for taxes, a 47" Flat Panel LCD HDTV, Bose Lifestyle V20 Home Theatre System, Xbox Elite Console, Xbox LIVE 12-month Gold Renewal Card, 120gb Zune, 12 Month Zune Pass and a three-night trip for two to Los Angeles to attend the E3 Conference on June 1, 2009. The sweepstakes ran from April 18 through April 30, 2009.