Description:
Microsoft Xbox teamed with MAC Cosmetics to celebrate Xbox's 20th anniversary.The partnership brought gaming and beauty fans Halloween looks inspired by characters from Xbox Game Pass titles. MAC makeup artists gave consumers tips on how to recreate characters from Halo, Sea of Thieves and Psychonauts.
Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
MAC Cosmetics /Advertising
Timing:
October 4th Quarter 2021
Target:
Female
Adults
Teens
Adults
Teens
Promotional Elements:
Branded Content
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2021-10-14
Last Modified on:
2025-04-25
Companies Involved
Microsoft Xbox
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