Mountain Dew and Microsoft launched the "Drive It Live" sweepstakes. By registering at www.mountaindew.com, contestants had the opportunity to win a 2004 HONDA CIVIC SI custom-tuned with a Honda Factory Performance accessory package and an Alpine Mobile Multimedia Station that featured a retractable monitor to plug in. The prize also included an XBOX video game system along with Project Gotham Racing 2. Dew gear and a 12-pack of Mountain Dew added to the jackpot. To be eligible to enter, contestants had to be registered on www.mountaindew.com. A random drawing selected the grand prize winner.