Partnership:

Microsoft Xbox and Pepsi

Description:

Mountain Dew and Microsoft launched the "Drive It Live" sweepstakes. By registering at www.mountaindew.com, contestants had the opportunity to win a 2004 HONDA CIVIC SI custom-tuned with a Honda Factory Performance accessory package and an Alpine Mobile Multimedia Station that featured a retractable monitor to plug in. The prize also included an XBOX video game system along with Project Gotham Racing 2. Dew gear and a 12-pack of Mountain Dew added to the jackpot. To be eligible to enter, contestants had to be registered on www.mountaindew.com. A random drawing selected the grand prize winner.

Partnership Opportunity:
/
Company:
Microsoft Xbox
Partner/Category:
Pepsi /CPG
Timing:
December 4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Microsoft Xbox
Tuck

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