Partnership:

Xbox and Rockstar Energy Drink

Description:

Microsoft Xbox teamed with Rockstar Energy Drink to celebrate the launch of HALO INFINITE. 

Xbox and Rockstar Energy Drink released five collector's edition cans in flavors Original, Sugar Free, Fruit Punch, Silver Ice and Blackberry Goji. 

Each can offered fans in the United States and Canada a chance to unlock exclusive in-game content and win daily prizes ranging from copies of HALO INFINITE to an Xbox Series X bundle. In the US, fans will have the chance to win the grand prize which is a Jeep Gladiator created by Rockstar Energy Drink and Halo. 

Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Rockstar Energy Drink /Beverages
Timing:
October 4th Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Product Bundle
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
TV Spot
Vehicle Wrap
Created On:
2021-10-06
Last Modified on:
2021-10-19
Companies Involved
Microsoft Xbox
Christopher E
Christopher E CEO tripleclix
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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