Partnership:

XBOX and Rockstar Energy Drink

Description:

Xbox and Rockstar Energy Drink partnered together in celebration of the release of GEARS 5. 

At E3 2019 Xbox and Rockstar Energy Drink released the second and third cans of their GEARS 5 Collector Series Cans. The two new designs were inspired by, the in-game protagonist, Marcus Fenix and, in-game antagonist, The Monstrous Swarm. The cans were released just ahead of the GEARS Esports Invitational which featured the debut of GEARS 5 Versus mode and the all-new Escalation competitive mode. 

The final GEARS 5 Collector Series Cans were revealed over the next month. On-Can Codes allowed players to unlock exclusive rewards and a chance to win GEARS 5 inspired prizes. 

Partnership Opportunity:
XBOX/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Rockstar Energy Drink /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Premiums / Giveaways
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-07
Companies Involved
Microsoft Xbox
Tuck

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