Xbox and Rockstar Energy Drink partnered together in celebration of the release of GEARS 5. 

At E3 2019 Xbox and Rockstar Energy Drink released the second and third cans of their GEARS 5 Collector Series Cans. The two new designs were inspired by, the in-game protagonist, Marcus Fenix and, in-game antagonist, The Monstrous Swarm. The cans were released just ahead of the GEARS Esports Invitational which featured the debut of GEARS 5 Versus mode and the all-new Escalation competitive mode. 

The final GEARS 5 Collector Series Cans were revealed over the next month. On-Can Codes allowed players to unlock exclusive rewards and a chance to win GEARS 5 inspired prizes.