Partnership:

Xbox and Samsung

Description:

Xbox partnered with Samsung to launch the Galaxy Note 20 handset. 

The partnership consisted of a collaboration between Xbox Game Pass and the Galaxy Note 20 handset. Microsoft partnered with Samsung to include a special version of the Xbox Game Pass app in Samsung's Galaxy Store. 

The collaboration allowed Xbox players to get tokens and make in-app purchases of gaming rewards such as game skins or DLC items in the Xbox Store.

Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Samsung /Communications
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-11-11
Companies Involved
Microsoft Xbox
Tuck

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