Partnership:

Xbox and Zoa

Description:

Microsoft Xbox partnered with energy drink Zoa along with Dwayne Johnson on a branded fridge giveaway.

Xbox collaborated with Zoa, Dwayne Johnson's healthy energy drink, on a sweepstakes that gave fans the chance to win an Xbox Series X mini-fridge filled with Zoa. These mini fridges were not available for purchase and could only be won through the sweepstakes.

The sweepstakes was announced by Johnson in a social media video showcasing Zoa and the Xbox Series X fridge.

Partnership Opportunity:
Xbox/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Zoa /Beverages
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Product Giveaways
Social Media
Influencers / Brand Ambassadors
Created On:
2021-03-23
Last Modified on:
2021-04-19
Companies Involved
Microsoft Xbox
Microsoft Xbox
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.