Description:
Xbox partnered with fast food chain Bojangles on a promotion celebrating the XBOX SERIES X gaming console.
The partnership consisted of Bojangles and Xbox teaming to give Twitter users the chance to win a co-branded XBOX SERIES X with a Bojangles-themed design. Twitter users who retweeted and followed the Bojangles Twitter account were entered for a chance to win the special-edition console.
Partnership Opportunity:
Company:
Microsoft Xbox
Partner/Category:
Bojangles /Dining
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Premiums / Giveaways
On Pack
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-13
Companies Involved
Microsoft Xbox
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