Partnership:

Xbox's HALO INFINITE and SEA OF THIEVES and Calm

Description:

Calm, the #1 app for sleep, meditation and relaxation partnered with Xbox to bring the first-ever video game-themed soundscapes to the platform.

The holidays can be a time of joy and connection, but for many, they can negatively affect mental health. One place people are turning to destress and re-energize is through gaming, according to a recent survey conducted in six countries by YouGov, and commissioned by Xbox. Of the survey respondents who play video games, 54% turn to video games to relieve stress.

Players everywhere had a new tool to improve their general wellness, all within two video game universes. Officially available, players could immerse themselves and enjoy the meditative sounds of whirling waves and chattering birds from the ocean expanse of Sea of Thieves and the ambient alien sounds of Zeta Halo from Halo Infinite both available through Calm Premium. To ensure players could listen to the new soundscapes with ease, they also announced a new Xbox Game Pass Ultimate Perk. Ultimate members could receive three months of Calm Premium for free, and then 50% off their first year subscription, when they sign up (new Calm Premium members only). Calm also offered a 7-day free trial to Calm Premium subscription content via www.calm.com/freetrial.

Partnership Opportunity:
Xbox's HALO INFINITE and SEA OF THIEVES/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Calm /App
Timing:
January 1st Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Media Elements:
App
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2023-01-12
Last Modified on:
2023-01-18
Companies Involved
Microsoft Xbox
Christopher E
Christopher E CEO tripleclix
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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