Description:
Coors Banquet celebrates the return of Yellowstone season five with exclusive collaborations that bring the grit and spirit of the show to life. Now through December, fans can enjoy limited-edition Coors Banquet stubby bottle packs featuring Yellowstone-themed packaging and “ReCaps” with classic quotes like “I’m the bigger bear” under each cap.For die-hard fans, Coors Banquet offers a collectible 28-cap Shadow Box for $75, featuring exclusive quotes and ranch-inspired design elements. Fans can also shop the first-ever co-branded merchandise line and join watch parties with themed on-premise experiences.
This partnership marks the latest chapter in Coors Banquet’s ongoing collaboration with Paramount, blending iconic Western culture with immersive fan engagement. Yellowstone airs exclusively on Paramount Network.
Partnership Opportunity:
Yellowstone/Theatrical
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Coors Banquet /Beverages
Timing:
November 4th Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Product Placement
Product Placement
Created On:
2024-12-05
Last Modified on:
2024-12-05
Companies Involved
Paramount Consumer Products and Experiences
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