Partnership:

Yellowstone and Fairwinds Estate Winery

Description:

Paramount Consumer Products partnered with Taylor Sheridan and Fairwinds Estate Winery to launch a Yellowstone-inspired wine brand, 1883 Reserve Napa Valley! True to the series, the wine celebrates ranch life with its commitment to good stewardship, management and protection of the land and its ecosystem.

Members of the 1883 Reserve Club had discounted access to exclusive wines, delivered in handcrafted & fire-branded Yellowstone wooden crates, as well as opportunities for special experiences and content associated with the world of Yellowstone.

Partnership Opportunity:
Yellowstone/Streaming
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Fairwinds Estate Winery /Beverages
Timing:
January 1st Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Licensed Product
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2023-01-19
Last Modified on:
2023-01-23
Daniel T
Daniel T Senior Director Paramount Consumer Products & Experiences
Tuck

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