Description:
Paramount Consumer Products teamed with Free People to promote the final season of YELLOWSTONE with a collection of eight pieces inspired by the show. The collaboration ranges from t-shirts, hoodies, and jackets to cowboy hats, jeans, boots, and more. YELLOWSTONE actress Kelsey Asbille is featured in the campaign, posing in the collection on various locations of Dutton Ranch in Montana.
Partnership Opportunity:
Yellowstone/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Free People /Fashion
Timing:
November 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
Licensed Product
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Online
Social Media
Created On:
2024-11-18
Last Modified on:
2024-11-19
Companies Involved
Paramount Consumer Products and Experiences
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