Partnership:

Yeti in My Spaghetti and The Pasta Shoppe, LLC

Description:

PlayMonster and The Pasta Shoppe collaborated to actually put Yeti IN the Spaghetti! Kicking off the holiday season with National Pasta Day on October 17,  consumers could purchase a limited-edition Yeti Pasta and Yeti in My Spaghetti game for the ultimate, one-of-a-kind family night exclusively from www.thepastashoppe.com. The Yeti Pasta featured custom-designed noodles under the Pastabilities brand that match the character in the best-selling game, giving a whole new meaning to “playing with your food!” The promotion was supported by a comprehensive marketing campaign that included digital advertising, influencer stories, social media, and direct-to-consumer.

Partnership Opportunity:
Yeti in My Spaghetti/Toys
Company:
PlayMonster
Partner/Category:
The Pasta Shoppe, LLC /CPG
Timing:
October 2022
Target:
Family
Promotional Elements:
Event / Activation / Experiential
Licensed Product
On Pack
Product Bundle
Media Elements:
Blogs
Direct Marketing
Email
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2022-11-09
Last Modified on:
2022-11-10
Companies Involved
PlayMonster
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