PlayMonster and The Pasta Shoppe collaborated to actually put Yeti IN the Spaghetti! Kicking off the holiday season with National Pasta Day on October 17,  consumers could purchase a limited-edition Yeti Pasta and Yeti in My Spaghetti game for the ultimate, one-of-a-kind family night exclusively from www.thepastashoppe.com. The Yeti Pasta featured custom-designed noodles under the Pastabilities brand that match the character in the best-selling game, giving a whole new meaning to “playing with your food!” The promotion was supported by a comprehensive marketing campaign that included digital advertising, influencer stories, social media, and direct-to-consumer.