Partnership:

YOU DON'T MESS WITH THE ZOHAN and Paul Mitchell Salons

Description:
Sony Pictures Entertainment and Paul Mitchell Salons teamed up to promote the theatrical release of DON''T MESS WITH THE ZOHAN. Paul Mitchell Salons redesigned 10 of their salons across the country. Visitors to those salons could receive free haircuts and stylings as well as promotional swag for the movie. The timing of the free haircuts was done to work around local festivals and other events.
Partnership Opportunity:
YOU DON'T MESS WITH THE ZOHAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Paul Mitchell Salons /Retail
Timing:
June 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-02
Companies Involved
Sony Pictures Entertainment
Tuck

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