Description:
YouTube TV partnered with the National Basketball League to be the presenting sponsor.
Under this agreement, the YouTube TV logo was placed at halfcourt and throughout the arena at the NBA Finals, WNBA Finals, and the NBA G League Finals. There were also TV spots played throughout the broadcasts on ABC, as well as social media promotions.
This partnership was announced in March 2018.
Partnership Opportunity:
YouTube TV/Streaming
Partner/Category:
National Basketball League /Sports
Timing:
March 1st Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
TV Spot
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-09-30
Companies Involved
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