Partnership:

YU-GI-OH! and Carl's Jr./Hardee's

Description:
4Kids Entertainment and Carl's Jr. partnered to promote the television property, YU-GI-OH through Carl's Jr. and Hardee's Cool Kids Combo meals. The Cool Kids Combo meals at Carl's Jr. and Hardee's restaurants featured one of four toy premiums (a game, puzzle, 3-D viewer or mystery box) based on the fifth season of the YU-GI-OH TV series. The partnereship included an online program at Carlscoolkids.com and Hardeescoolkids.com. Consumers had an opportunity to download wallpapers and coloring pages. In addition to the premiums, kids aged three to 12 who entered the Dawn of the Duel sweepstakes had a chance to win YU-GI-OH merchandise. The sweepstakes began April 24, 2006 and ran through June 27, 2006.
Partnership Opportunity:
YU-GI-OH!/Television
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
April 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-17
Companies Involved
The CDM Company
Tuck

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